| Q: | What is the history of CALUMET Baking Powder? |
| A: |
In the late 1880s, William Wright, a Chicago baking powder salesman, became certain a better quality baking powder product would sell despite new processed foods. 1889 Wright formulated CALUMET, double-acting baking powder in Chicago. It's named after Calumet City. Calumet is an Indian name for a peace pipe and for this reason the Indian chief chosen for trademark. Calumet first used the slogan "Baker's best and always pleases," around 1920-1929. The product was already being marketed in cans at this time. In 1929, Calumet became a brand under GENERAL FOODS. In 1985, Phillip Morris Companies Inc. purchased General Foods and in 1988, Kraft, Inc. became part of the Phillip Morris Companies, Inc. |