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Q:
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Isn't Fair Trade coffee better for the people growing the coffee beans?
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A:
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We believe that any program or organization seeking to raise awareness of the issues, educate society and help coffee farmers must be a good thing. However, by supporting coffee products from Rainforest Alliance Certified farms, we help farmers reduce costs, gain efficiencies, improve quality and become more independent, self-sufficient and competitive within the existing market system, as well as have access to the premium coffee market. Fair Trade, on the other hand, presents an alternative to the normal commodity trading system by establishing a fixed minimum price for coffee that meets certain social and environmental standards.
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