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Q:
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I think your new Jell-O campaign goes over the top. What do you expect to gain from such an edgy campaign? |
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A:
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We have taken a different approach on our latest marketing campaign for JELL-O because of the focus on our new product line --- TEMPTATIONS by JELL-O. As the first JELL-O dessert just for adults, TEMPTATIONS is positioned for adults who want an indulgent and delicious treat all to themselves. We understand this is different from what consumers are used to seeing from JELL-O, but we wanted to let consumers there is news -- we now have a delicious offering specifically for adults.
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