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Q:
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These new ads from Jell-O are very "dark." I don't understand what scaring kids into thinking they shouldn't take things from their parents has to do with eating Jell-O? |
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A:
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We are reaching out directly to adults with dramatized tales of kids sneaking the TEMPTATIONS by JELL-O dessert away from their parents. The exaggerated depictions in our new advertising are inspired by our consumer insights that showed parents are looking for their own rewards, and often keep a 'secret stash' of indulgent treats to enjoy for themselves.
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